Hey there! I’m a digital marketing expert dedicated to creating campaigns that make an impact.

Have a new campaign that demands attention? A cause that deserves a lift? Together we can change the world, the digital way.

I’m Rachel Pope, a digital marketing and communications professional residing on Cayuse, Umatilla, and Walla Walla land, known to many as Portland, Oregon. I have spent the last eight years of my career constructing campaigns that demand attention, utilizing reporting to maximize ROI, and creating KPI-based strategies. 

Mercy For Animals

2020 – Current

I am the Digital Marketing Manager for Mercy For Animals, a global non-profit based in Los Angeles, California. In my role at Mercy For Animals, I lead a team that provides a wide range of digital marketing support to the organization globally, which includes website project management, paid advertising, email marketing, analytics, and much more. While at Mercy For Animals, I have worked primarily on supporting campaigns that drive donations, further impact, and build people power.

Expertise: Website management, paid advertising, content strategy and creation, analytics, email marketing, digital fundraising, SEO

Platforms Utilized: Account Engagement (Salesforce), Engaging Networks, HubSpot, Meta, YouTube, LinkedIn, Google Ads, GA4, Google Tag Manager, WordPress

Freelance

2018 – Current

As a Freelancer, I work with numerous companies to hone their email strategy, plan and implement ads based on KPIs, and consult companies on SEO and overall website analytics.

Expertise: Paid advertising, analytics, email marketing, SEO

Platforms Utilized: Engaging Networks, HubSpot, Meta, LinkedIn, Google Ads, Google Analytics, Google Tag Manager

Indianapolis Business Journal

2019 – 2020

As the Digital Marketing Specialist for the Indianapolis Business Journal, I created and ran the paid advertising program—supporting more than 30 clients in paid advertising efforts. While in this role, I led, monitored, and optimized diverse digital strategies, including SEO, paid search, social media, YouTube, and display advertising.

Expertise: Paid advertising, analytics

Platforms Utilized: Meta, YouTube, TradeDesk, LinkedIn, Google Ads, Google Analytics, Google Tag Manager

Parts Super Center

2020

As a Marketing Specialist at Parts Super Center, I managed an eCommerce site with more than 140 thousand products, while optimizing metadata, keywords, and website content. In addition, I ran ads and oversaw company-wide marketing and communication campaigns.

Expertise: Paid advertising, analytics, email marketing, SEO

Platforms Utilized: HubSpot, Google Ads, Google Analytics, Google Tag Manager, Google Keyword Planner

Hirons

2017–2019

At Hirons, as the Digital Marketing Coordinator, I monitored and managed all aspects of web functionality and analytics while creating and implementing digital ad campaigns for more than 40 clients. This included planning and executing digital efforts for the Secretary of State campaign, resulting in 61,000 registration completions—the highest voter turnout in 24 years.

Expertise: Website management, paid advertising, content strategy, analytics, email marketing, SEO

Platforms Utilized: Account Engagement (Salesforce), Engaging Networks, HubSpot, Google Ads, TradeDesk, Simpli.fi, Facebook, Twitter, Factual, Google Analytics, Google Tag Manager, WordPress

Over the last eight years, I have collaborated with more than 75 organizations, providing insight to increase ROI, draft strategies, run campaigns, and analyze data.

I am currently the Digital Marketing Manager of Mercy For Animals—leading the organization’s digital marketing strategy including digital communications and strategy, SEO, paid advertising, tracking/reporting, and project management.

I graduated from Indiana Wesleyan University with a Bachelor of Science in Marketing and Indiana University with a Master of Science in Global Health and Sustainable Development.